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Hello!
Welcome to Richard Black's design portfolio.

Abstract

Richard, known to some as ‘Rafa’, is a seasoned leader with over a decade in the creative industry, including six years spearheading design-related initiatives for projects related to public and private organizations. He's this unique blend of independent thinking and practical adaptability, valuing both analog depth and digital innovation, always asking questions and on the hunt for timeless solutions and pushing for continuous growth. His early immersion in rapidly evolving technology, stemming from his 90s upbringing, fundamentally shaped his strategic perspective and ability to drive change in dynamic digital landscapes.

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Skills

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe Lightroom
  • Adobe InDesign
  • Adobe Xd
  • Windows & Mac
  • HTML 5 & CSS3
  • Drupal CMS
  • Image retouching
  • Leadership
  • Typography
  • Bootstrap
  • Basic video edition
  • Figma
  • Presentation skills
  • Premiere Pro
  • Keynote

MOTOGHOFEN

MOTOGHOFEN's website Home screen shown in a laptop computer.
'MOTOGHOFEN landing page section 2.
MOTOGHOFEN landing page section 3.
MOTOGHOFEN landing page, login screen.
MOTOGHOFEN landing page responsive screenshots
MOTOGHOFEN landing page section responsive screenshot.
MOTOGHOFEN graphic elements used across the landing page.

Client: MOTOGHOFEN (formerly known as KTM TORQUE)
Agency: Independent. (2023-2024)
Role: Creative direction, visual design/prototyping in Figma, and landing page development in Drupal 10. Writing.

Achievements:

  • Elevated brand perception. Audience sees the shop as a high quality service provider for technical Motorcycling services.
  • Helped increase follower base by 1000+ since website was launched in November 2023.
  • Get Visitors from other countries like Spain, Sweden, United States and Austria.

I'm a fan of motorcycles and a motorcyclist myself, one of those who like to get dirty in the mud and don't fear (but respects) the rain.

I met Carlos (the founder/owner of MOTOGHOFEN) more than a year ago at a motorcycling event, and being amazed with his extensive knowledge and passion on the matter, I became one of his customers and trusted him and his team with my Husqvarna.

We became friends and Carlos told me about the upcoming plans of renewing his brand with some creative people, but he had no idea about anyone who could build a self-manageable landing page to match MOTOGOFEN's new brand identity.

It's nice to have cool friends.

Ideas and life experiences came and went, so he asked if I wanted to take the challenge; little he knew that I was taking [mental] notes from the very begining to help him narrate his dream's story in a bold but empathic language.

Ingeniar Risk Intelligence

Ingeniar's website Home screen shown in three viewports: tablet, laptop and mobile.
'Ingeniar's website Services screen shown on a laptop.
Ingeniar's website Risk Models page shown on a mobile device.
Multiple image captures from different pages belonging to Ingeniar Risk Intelligence's website: Software services, Cost-benefit, and CAPRA (software) modules.

Client: Ingeniar Risk Intelligence.
Agency: Pixel Club SAS (multiple colaborators. 2017-2020).
Role: Website planning, UI and icon design, custom fields development and some CSS deployment.

Achievement: The website currently helps to consolidate the firm’s presence as a strategic ally for national and international organizations such as the World Bank, IDB, local Governments among others, and also as an authority to discuss environmental Risk management matters caused as a result of a rapid and disorderly expansion of urban centers, socioeconomic factors and natural disasters.

Ingeniar Risk Intelligence is a company specialized in providing services on the fields of engineering, planning and public policy, with an emphasis on the assessment of natural hazards.

Due to the firm's international presence, we built a bilingual website using Drupal CMS to be easily managed on a frequent basis by any of the Ingeniar's team members.

Makro Office

Makro Office's website shown on a tablet along with some typographic composition.
Typographic composition showcasing company's contact info and an image capture of an internal web page.
Graphic elements associated to different instances of Makro Office's corporate services portfolio.
Typographic compositions and screenshots of some internal pages of Makro Office's corporate services portfolio.
A screenshot from a Makro Office's internal webpage show both on desktop and mobile screens.

Client: Makro Office LTDA.
Agency: Idependent (2012-Present)
Role: Visual design for print and web + Brand building.

Achievements:

  • The current website (even if it looks dated) has received more than 70K organic visits from Colombia and other Countries since 2015, which has helped the company increase annual revenue between 15% and 17%.
  • Helped build brand reputation through clean yet modern designs that help attract and retail clients from different industries.
  • The new website that will be launched by 2025 aims to help increase annual sales for more than USD 500K during the next couple of years so the company positions itself as an Apple Premium Corporate Reseller.

Makro Office is a company that started selling standard office supplies in 1995, and gradually evolved to offer a wide range of services nested into three pillars: I.T infrastructure, support, and Cloud development for companies operating on the fields of finance, food, advertising, pharmaceutical and education.

We've been working together since 2012 designing and developing their corporate communication across different channels: services portfolio (print & digital), keynotes, mailings, a static website along with landing pages to display products with specific brand guidelines.

The result: a modern eye-catching yet formal visual language that has led to acquire more business transactions for the company.

Currently, a new website is on the works that will be deployed by 2025.

Santo & Seña

Home screen Ingeniar's website
'Our company' screen Ingeniar's website
'Services' screen Ingeniar's website
'screen Ingeniar's website' inner page Ingeniar's website

Client: Santo & Seña bookstore.
Agency: Pixel Club SAS. (2017-2020)
Role: Graphic design, landing page & mockup designs plus content management on their [former] webstore.

Achievement:

  • Attract youg buyers from Colombia and other parts of the world.
  • Used the website's modular design to build catchy images and page layouts to the book store sell thousands of products related to Music, analog & digital photography, objects, books and cult films appealing to young audiences, collectors, and elder people having a keen eye for good design and literature.

Santo & Seña is a quirky bookshop which came to life from an alliance between PixelClub and Rey Naranjo Editores. The place talks the digital language without abandoning the analog vibes nor the social experiences offered through books, movies, drinks, objects, workshops, friends and music.

Created mockups for different product categories, wrote articles, retouched photos, and also designed and published landing pages to showcase relevant information about new objects, music and movies.
It's nice to have some creative freedom.

Older works